National Reviews
A customized group of national media (including print and web) are targeted for album reviews. The Apollo Audio team will write the press release and assemble all packages. We maintain frequent and personal follow-ups with all contacts and will send copies of all reviews to the client. Campaigns typically run for 3-4 months or until all leads reach a conclusion.
Digital Reviews
The Digital Only package is a great option for someone looking to get the word out about a release on a limited budget. Instead of mailing a physical press kit Apollo Audio will create an electronic press kit (EPK) to send to targeted media. The follow-up and length of campaign are still the same, but the press kit is sent in digital format only.
Tour/Gig Press
Press kits for tour/gig promotion should go out at least 6 weeks before the date of the show. Apollo Audio's goals include::
target daily, weekly, and online media in the region to promote the show
coordinate any interview opportunities
set up guestlist spots to the show where appropriate
keep you informed weekly of all previews/reviews of the show.
Project Cost
Pricing for publicity services varies will vary based on the requested level of promotion, time frame, and number of contacts. Final cost will cover the following:
All packaging
Postage
Phone expenses
Streaming album preview using Apollo Audio's streaming audio player
